From Motherhood Blog to Marketing Maven: The Journey of Socially Entwined

I never set out to build a digital marketing agency. In fact, my journey began in the most unexpected way—through motherhood. Like many new moms, I was navigating the highs and lows of parenting while sharing my experiences online. What started as a simple motherhood blog quickly turned into something much bigger: a passion for storytelling, branding, and connecting with an audience in a meaningful way.

As I poured my heart into writing and engaging with my growing community, I realized that digital marketing wasn’t just about selling a product—it was about building relationships. Brands began reaching out, asking how I was able to create authentic engagement, craft compelling content, and build a loyal following. That’s when the lightbulb went off. I had a skill set that businesses needed, and I could turn my passion into a business of my own. With that realization, Socially Entwined was born.

Building a Business with Heart

Socially Entwined started as a one-woman operation, with me juggling social media management, content creation, and brand strategy for small businesses. I knew I wanted to work with brands that had heart—businesses that cared about their customers and wanted to build a genuine online presence. My goal wasn’t just to help businesses grow but to help them tell their story in a way that resonated with their audience.

Through hard work, late nights, and plenty of trial and error, I honed my expertise in social media marketing, email campaigns, website development, influencer partnerships, and beyond. I focused on meeting my clients where they were, tailoring my services to their unique goals—whether that meant increasing brand awareness, improving engagement, or driving sales.

Scaling & Expanding Services

As demand grew, so did Socially Entwined. What started with a handful of clients quickly turned into a full-fledged agency offering a range of digital marketing services. I brought on a talented team, expanded our offerings, and refined our strategies to serve businesses of all sizes—from local brands to national companies. Today, we specialize in social media strategy, content creation, website development, PR, influencer marketing, and more.

But at the core of everything we do is the same philosophy that started it all: authentic connection. We don’t just run social media accounts—we help brands build communities. We don’t just create content—we craft compelling narratives that resonate. And we don’t just market businesses—we make them memorable.

Lessons Learned Along the Way

Starting and scaling Socially Entwined has been an incredible journey, filled with lessons at every turn. Here are a few of the biggest takeaways:

1. Authenticity Wins – The digital space is crowded, but brands that stay true to their voice and mission will always stand out.

2. Relationships Matter – Building a business isn’t just about strategy; it’s about forming meaningful connections with clients, customers, and collaborators.

3. Adaptability is Key – The marketing world is constantly evolving, and staying ahead means being open to change and continuous learning.

4. Passion Fuels Success – When you love what you do, it shows. And that passion is contagious.

   
   

The Future of Socially Entwined

As we continue to grow, my vision for Socially Entwined remains the same: to help businesses thrive through thoughtful, strategic, and impactful digital marketing. Whether through branding, content, or community-building, we’re here to make sure our clients don’t just exist online—they stand out.

What started as a motherhood blog has now blossomed into a thriving agency, and I couldn’t be more grateful for the journey. If there’s one thing I’ve learned, it’s that sometimes, the best businesses are born from passion, persistence, and a deep desire to make a difference.

If you’re a business looking to elevate your digital presence, let’s connect. Socially Entwined isn’t just about marketing—it’s about storytelling, strategy, and success. And I’d love to help tell your story.

xo.

Krys